Born in Ancona (Italy) and graduated in Architecture at the University of Florence in 1994. He collaborates with some famous Italian brands, such as Fellowes (office products made of plastic), Fiamitalia and Liv’it (curved glass furniture). Thanks to these collaborations, Paoli obtained technical and methodological knowledge, which helped him to shape his own idea of design: he thinks that functionality and technology have to merge with the shape of objects, which is always influenced by the materials. In 2001 he conceived for San Lorenzo the “Moneytexture” moneybox. In 2002 he moved to Milan, the city of design. There he started collaborating with Tucano, where now he is Design Director. Paoli supervised the design of notebook cases and accessories and drew Tucano closer to a new product philosophy, based on strong attention to materials and functional details (some of these models after became registered design patents).
In the past few years Paoli has been collaborating with lighting engineering companies, such as Nemo-Cassina and Segno.
In 2007, he set up his studio Seminato Mercadante, a renovated two storey building of the first years of ‘900 with a precious ancient floor.